Enter Brake's 2young2die competition
It only takes seconds to save a life...
Brake's 2young2die competition challenges young people to get creative to help prevent road deaths and injuries, and make a difference to their community and the planet.
Groups or individuals age 11-25 year-olds can enter, with a chance to win a trip to Brake's annual reception at the Houses of Parliament to be presented with an award and a video camera for your school, college or club.
To enter, your group needs to create a powerful campaign ad – either a short film under one minute or web/billboard advert, or both – that gets across any of the life-saving road safety messages from Brake's Pledge. The idea is to spread the word about using roads safely and sustainably, and call on people everywhere to keep themselves and others safe on roads.
Groups will get extra credit for:
- successfully getting their ad out there, in front of as many people as possible in their community and online, and
- fundraising for Brake while raising awareness, to help promote the road safety cause and support Brake's work campaigning for safer streets and supporting road crash victims.
Brake will promote the winning and highly commended ads through the media, online and social networking.
How to enter:
Step one: Register your interest and we'll send you an e-action pack with tips and info to help you create your campaign ad.
Step two: When your advert is ready, submit it alongside the online entry form explaining what you did.
The deadline for entries for 2013-14 is 31 May 2014.
Be inspired by previous winners!
Cheshire Fire Service Cadets won in 2012-13. Teams of cadets researched, scripted and produced three short films on speeding, drink-driving and seatbelts. They were developed as part of a project set up after the tragic death of Congleton Fire Cadet Hayley Bates in a crash in September 2010. The project will now be run annually, with the films used by fire crews in workshops with local schools and colleges throughout the year. The cadets also raised £450 for Brake.
Jordan Bone, of Kings Lynn in Norfolk, was highly commended in 2012-13. At the age of 15 Jordan was left paralysed by a crash involving a young driver. With the help of the charity Fixers, Jordan produced a video to discourage young people from taking risks and exploring the consequences of crashes. She hosted workshops with teenagers, using her story to urge them to be responsible as drivers and passengers.
A group of City College Norwich students (pictured) won in 2011-12. They created a piece of theatre in education about the consequences of driving on drugs, named 'Bad Trip'. It was backed by Norfolk County Council who commissioned it to be performed to 1,200 students at schools and colleges across the county. An extract was featured on local news.
Pupils from St Bede's Catholic School in Durham won in 2010-11. They designed a set of three posters displayed throughout the school and delivered road safety assemblies to year groups 7-11. They met with decision makers, including their local MP, to call for action on a dangerous road by their school. They participated in speed awareness events with Consett Police and delivered a road safety presentation to parents. They also wrote and recorded 'Step Up and Slow Down' podcasts. They raised £500 for Brake through a 'Bright Day'.